LANCASTER, Texas—There are a lot of religious folks in Texas, a fact which has given rise to such interesting developments as America's Dark Ages (2000-2008), Lawrence v. Texas and even attempts a couple of years ago to prosecute adult retailers who stock novelties and women who sell novelties on the home party circuit—until the Fifth Circuit Court of Appeals pulled the rug out from under such cases by striking down laws against selling dildos, vibrators and other pleasure gadgets in the state with its ruling in Reliable Consultants v. Earle.

But with novelties' new-found legality comes the question of how best to advertise them, and the Sara's Secrets/Condoms To Go chain, which has 12 stores in the state, has come up with a couple of knee-slappers, including the pictured billboard on I-35 and the TV ad that gave rise to it.

"We ran that at the end of last year," explained Sara's Secret VP and Chief Counsel Gary Krupkin. "We try to make our advertising entertaining and edgy; those are the two words we keep in mind. Because anybody can watch a whole evening of TV and I bet that they cannot recall one commercial, so obviously you've got to do something that will stand out from the noise, and this commercial hits the spot, and the billboards are kind of a follow-up to it."

"What we want to do is create advertising that will stir people," he continued. "Whether they're stirred because they don't like the advertising or stirred because they find it really funny, this particular combination really hit the spot. Here in Texas, which is a pretty conservative state, the churchgoers certainly give us their opinion, but CBS-11 did a story on it last night, and if you go to the comments underneath it, you'll see that the positive comments are overwhelming compared to the negative ones. People have come to our website and commented, and we're getting more positive comments there too."

One of the news story commenters tellingly wrote, "Texas is number one in teen pregnancy and the number one State for teens with multiple children. We are ranked up there in obesity, too. Maybe we should have MORE conversations about vegetables?!"

Sara's Secret has taken that comment to heart.

"We're planning on coming out with more commercials that are going to be very, very creative," Krupkin told AVN. "We're doing a series of commercials right now, 'Sex in the Shower,'  in conjunction with Sportsheets."

The commercials, including another mildly risque one about the family washer, have been running on four or five local cable channels.

And as for the complaints about the cucumber billboard?

"We think there are some folks who are going to try to pressure the city to force us to take down the billboards," Krupkin said. "I don't know how the city is going to react; I haven't heard from them yet."

"What we'd really like to do is to get this up to Leno," he continued, "because he goes through newspapers and stuff and picks out funny ads all the time. This would be right in his wheelhouse."

The ad campaign is the creation of Dallas-based advertising firm Dieste.

Source: http://business.avn.com/

Research with a new morning-after pill reveals that it can be effective at preventing pregnancy up to 5 days after unprotected sex. Researchers at the University of Edinburgh and National Health Service Lothian in Scotland compared the effectiveness of the commonly available morning-after pill which contains levonorgestrel with a new form containing ulipristal acetate. The levonorgestrel version is effective at pregnancy up to three days after unprotected intercourse, but is most effective if taken as soon as possible.

The study involved 2221 women who were randomly assigned to receive a single, supervised dose of either the new pill or the more widely available levonorgestrel. Among the 1696 women who received emergency contraception within 72 hours of unprotected intercourse, 844 received ulipristal acetate and 852 took levonorgestrel. A total of 15 pregnancies resulted with the new pill and 22 with levonorgestrel. Among the 203 women who took the pill between 3 and 5 days after unprotected intercourse, three became pregnant and all had taken levonorgestrel.

Researcher Anna Glasier notes that there was a low (6 percent) rate of expected pregnancy in the group which makes it difficult to measure its efficacy. “Arguably, over 90 percent of participants did not need to use emergency contraception,” said Glasier. “The difficulty, however, is in identifying this small population of women.”

Though the new emergency contraceptive offers the benefit of preventing pregnancies several days after intercourse, it is not available over the counter and can be more costly than levonorgestrel.

The study results are published in the medical journal, The Lancet.

Source: http://carnalnation.com/

Singer Katy Perry's love of porn is playing havoc with the recording of her new album, as she is missing on recording sessions to watch expicit content.

Perry is under pressure from her record producer Lukasz Gottwald to finish off her lyrics but she's wasting songwriting time for X-rated internet sites, thesun.co.uk reports.

Lukasz sent Perry a call to arms on Twitter and wrote: "Katy Perry is gonna finish these lyrics today or she can't go home to her fiance (Russell Brand)!... and snuggle and be all cute..."

Perry responded to the same and wrote: "No way, I'm gonna waste all my time looking at porn. Who needs lyrics when you have *** ***** *****? Sorry mom."

Source: http://www.hindustantimes.com/

The roots of Uganda’s Anti-Homosexuality Bill 2009 run straight to Washington, D.C

Link to PDF

UNIVERSAL CITY, Calif. — Steven Hirsch, co-founder of Vivid Entertainment, said that there is a woman who is shopping what she says is a Tiger Woods sex tape.
Hirsch, who was told two weeks ago about the video, told TMZ the film was shot approximately two years ago and that he's possibly interested in acquiring it.

Hirsch said his staff has seen 30 seconds of the video, but they could not confirm it's Woods on tape.

TMZ downplayed its own report, saying that “Tiger's lawyers have already put out a threatening letter, stating they will go after anyone who tries to publish nude photos or videos of Tiger Woods” and that “there is no way such a video could be legally released without Tiger's John Hancock."

Source: http://www.xbiz.com/

LOS ANGELES — Move over adult mobile marketers, Microsoft is coming for your market share with the release of a free iPhone app for its popular, porn friendly Bing search engine.
Both praised and criticized for the ease and efficiency with which it presents hardcore adult entertainment, Bing has been making industry headlines since its launch. That situation isn't likely to change anytime soon, as the extent of the new app's porn-viewing prowess becomes better known.

"We like everybody and the key thing is what platforms and experiences users want and how to meet their needs," Bing for Mobile product manager Justin Jed said.

According to TechCrunch.com's MG Siegler, Bing has always been exceptionally good at finding porn, and its new iPhone app is no different.

"The porn results are nothing, if not impressive," Siegler said.

While Siegler notes that the app is rated for users 4+ years old, it is quite easy to gain access to hardcore porn with just a few clicks.

"This continues to highlight Apple's hypocrisy when it comes to the App Store," Siegler opined. "Apps that allow you to lift up Asian schoolgirl's outfits are just fine. Apps that make satirical references to public figures are banned. And now, apps that gives you hardcore porn at your fingertips are rated 4+. Sure, this content in on the web, and not in the app itself, but to a viewer, what's the difference?"

While both Google and its iPhone app allow users to search for porn, most observers note that the process is more difficult and the results less gratifying than with Bing and its app.

"It's not as easy to search for just images with the Google app (image search is a plus for the Bing app)," Siegler concluded. "The results are much less hardcore, and it's much less obvious as to how to turn off the safe search settings."

For consumers, it appears that Bing is comfortable in serving all of their evolving demands.

"We think mobile web and mobile services are a huge behavioral experience that customers are going after," Jed said. "If users want to interact with the Internet on their mobile, we are going to be there to hang out with them."

Source: http://www.xbiz.com/